B2B Software & Services Report

A deep dive into the results Ambassador customers see from referral marketing technology
B2B Software & Services Referral Marketing Report

What's inside?

Many B2B marketers wonder how well referral marketing works for SaaS and technology companies. That’s a question we hear a lot, so we set out to answer it by studying data from our platform.

Our report reveals:

  • The average revenue for B2B referral programs
  • Typical participation and conversion metrics
  • The average ramp-up times for B2B referral programs to see results

Spoiler alert: B2B referral marketing doesn't just work, it blows away industries more commonly associated with word-of-mouth.