800% ROI with referral marketing

When Skulpt came to Ambassador, the company had an innovative product and customers who were excited to talk about it, but no way to track and incentivize word-of-mouth at scale. Eight months later, Skulpt’s referral program has achieved a 600% ROI.


681 new customers generated

2,690 new visits to their website

600% ROI on Ambassador's platform

What they had to say...

"I’ve never been able to implement any type of software as quickly and efficiently as we did with Ambassador’s success team. They knew exactly what we needed to do and worked with our team to get it in place."

Juan Jaramillo, VP of Marketing, Skulpt

Skulpt Case Study - Referral Marketing


When Dr. Seward Rutkove, a Harvard Medical School neurologist, and Dr. Jose Bohorquez, an engineer from MIT, founded Skulpt in 2009, they did so with an ambitious mission: to develop an easier, more accurate way to track the muscle health of patients with muscular disorders. Today, the company does that and much more. In fact, Skulpt’s newest products — Skuplt Aim and Skulpt Chisel — take muscle tracking to a new level by helping the fitness community easily and accurately measure body fat percentage in 24 individual muscle groups.


As soon as Skulpt released Aim in 2014, the product took off. Publications like Men’s Health, Mashable, and the Wall Street Journal gave it glowing reviews. Skulpt raised more than $400,000 through a crowdfunding campaign. And happy customers began singing the company’s praises.

The only problem? Skulpt had no way to capture and capitalize on that word-of-mouth, and its small team lacked the time and resources to develop and manage a custom referral program. “We knew we had an opportunity to increase sales by implementing a referral program,” says Juan Jaramillo, Skulpt’s VP of Marketing. “But we needed a program that, once implemented, could mostly run by itself.”


Within days of partnering with Ambassador, Skulpt’s referral program was live, fully operational, and already delivering results. The speed of implementation impressed Jaramillo, but so did the flexibility of the platform — particularly when it came to referral reward payments.

“I’ve never been able to implement any type of software as quickly and efficiently as we did with Ambassador’s success team,” Jaramillo says. “They knew exactly what we needed and worked with our team to get it in place.”


In just 8 months, Skulpt’s referral program has acquired nearly 700 new customers and generated more than 600% ROI. “I continue to refer Ambassador to any marketing manager deciding on a platform to manage a referral program,” Jaramillo says.

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