Referral Marketing Playbook

The Referral Marketing Playbook

Across industries, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower cost per acquisition than non-referred prospects. 

So we developed the guide on how to build and scale this efficient marketing channel.
At a high level, the eBook includes: 
  • Clear definitions of what referral marketing is (and isn’t)
  • Proven techniques to transform happy customers into revenue-driving brand ambassadors
  • The simple steps you can take to ensure your referral program is easy to manage, measure, and scale

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