Every successful marketer has integrated some level of email outreach into their overall strategy, but the best of the best know it takes a delicate balance of budget allocation, selective communication, and analytics to make sure their efforts prove well worth the investment.
Curious where your brand's current strategy lands on the email marketing spectrum?
Let's take a look at a few of the key trends in email marketing: How frequently your customers want to hear from you, at what time of day they are willing to listen, and how to best measure success.